Shocking but effective

Just around the corner when I step out of the office at the beginning of ACDC Lane on Flinders Lane, there is a shocking but quite effective Poster:
Neglected children are made to feel invisible
Neglected Children Are made to feel invisible
People can’t pass it, they stop, hesitate and after a first smile seem to start thinking. Great work. Remarkable and impressive.
The organisation, the Australian Childhood Foundation behind the campaign can be found here:
The advertised website from the poster can be found here:

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