Social media - it’s the hype, new market, unknown grey field and hottest hottie since slicedBread0.9 or Web 2.0. This new bullshit bingo buzzword just outgrew all the newest shiny marketing fuzz during the last years
just when the marketing people began to realize that Web2.0 is a vague and gormless attempt to sell you another useful asset for to complete your pretentious “interwebs” shopping basket.
What is social media? It is collaboration. Working, communicating, interacting and handling the requirement to bring people closer together and give them shortcuts. Every serious social media guru was probably a collaboration manager in the past. And no, hence social media is not new, it’s Collaboration2.0 with a new name and some better coded website applications around it.
Where does social media start? It starts with you. You have to find a way to get people to take the shortcuts you want them wanting to take (and they need to want to take them). You have to lead and create a intriguing new social media autobahn to ensure they can speed with
4000miles/hr 200tetabits/sec to reach their goal. OR at least you have to find the right agency which knows what social means.
How do you find a social media agency?
- You have to monitor your targeted agencies behaviour.
- Do they have a blog?
- Do they have a twitter account?
- Do their employees have twitter accounts and how do they use it?
- Is there a facebook fanpage?
- How do they integrate all this into their own social strategy e.g. website?
I just received a box around Christmas from one of the first agencies I was entitled to work for a couple of years ago. Stoll & Fischbach started with Heinz Stoll and Gerhard Fischbach (and I believe Roman Pohl) years ago in a Garage (this proves, that this is not always a bad sign..). First they were a communication & design agency, later Heinz Stoll decided to challenge himself (and his awesome team) by producing web based solutions such as RedDot CMS sites.
Why are these guys the best social agency that I’ve worked with so far?
Beside making amazing projects and craving technical know how to probably be able to build a Space Shuttle (I picture Commander Ralf, General Bertram and Navigator Martin in the cockpit and Simon hitting the big bulky launch RedDot.. ) they are just a bunch of good guys who know to communicate with each other and with their clients.
They understood at early stages how important it is to build a knowledge base based on modern collaboration technology like a wiki. They got the idea of Twitter and Facebook integration and were quite fast able to realize client projects with ‘maximum German efficiency’ (I totally stole that sentence from The Simpsons).
But most of all, they just ARE social and fun to work with and that is what social media should be - easy to work with and making things better
What was in the Christmas box? The StoFi-Team sent me this:
Social means thinking beyond KPIs like Return On Invest and more about relations to flatten out daily workflow dents. Some things even a guru can’t teach you, things some people just have and others don’t.
Thanks to all you guys at SFeBusiness, keep up the great work and thanks for reminding me why working with you was so much fun!